Definitive Guide to Content for SEO & Conversion

Image | Posted on by | Leave a comment

Definitive Guide to Content for SEO and Conversion

I’m sure you’ve heard this a thousand times…

If you want to rank in Google, simply write the best piece of content ever written on the subject and Google will magically reward you with the #1 rankings.

I’m sorry but that’s not how it works… as any black hat SEO will happily tell you.

I personally don’t wear any particular hat (I wear all of them) but I agree with the point above.

Being a result-oriented SEO, I don’t believe that the algorithm can digest content, both technically and emotionally, to come up with a “rank” or “tank” decision without the help of other ranking signals.

With the promise of artificial intelligence, this is coming, but it’s definitely not here now.

“Quality content” is not a direct ranking factor.

Having said that, content is indeed an indirect ranking factor.   Google looks at user metrics such as time-on-site to determine how people are enjoying the content that Google’s ranking.  If the content is good, people stay on the site, and the rankings continue.

As SEO’s we give so much so much attention to testing our linking strategies but why aren’t we testing our actual content?

Also, at the end of the day, whether you’re a client SEO or an affiliate, the ultimate goal is to convert the visitor.  Content plays a HUGE role in that as well.

You’re about to learn about all of it.

This is an article about conversion rate optimization (CRO).  However, I’m not going to be focusing on the typical A/B tests on call-to-actions (CTA’s).  We’re going to be testing actual content.

    By the end of this article, you’re going to learn how to use your copy to:

  • Get new visitors to stay on your page and read
  • Keep them on your page until they see your call-to-actions
  • Convert them into buyers

Why You Need to Start Taking Your Content Seriously

Posted in Uncategorized | Leave a comment

Article Spinning Service

Does an article spinning service have a place in the modern world of SEO and traffic generation?

When it comes to SEO, content is king. When it comes to driving targeted traffic to your site content is king.

Article Spinning Service

There was a time in the past when you could have lots of content on your site, keyword-stuffed and not necessarily a particularly pretty read, and it would work well for SEO.​ The keywords were the important thing for the search engines.

But poorly written, keyword-stuffed content was hard to read and so it did nothing for your traffic. People came, tried to read it and never bothered coming back again.

​So how did we ever end up with unreadable gobble-di-gook on our sites? To answer that we need to ask another question first.

Why Do We Do SEO?

Is it to rank our pages high in the SERPS or is it to get more traffic?

More often than not the site goal is to increase targeted visitors​. As this can be done by ranking highly in the SERPS, you would think that the goals of increased ranking and increased traffic should be closely aligned. However, from experience it is easy to get so preoccupied with ‘beating Google’ and ranking that you forget you are really after real people who will keep coming back to your site.

Now Google and the other search engines also realise that good, readable, relevant content is good to show in their SERPS.​ The more people are happy using Google, the more they will visit Google and the more money Google will make when they click on their ads.

So I would suggest that if we can remember to put our human visitors first and just tweak things for the search engines​ we should have a happy balance between SEO and quality content.

What a relief! Content is still king.

The more quality, relevant content you have on your sites, the easier it will be for you to rank in the SERPS and draw in new visitors to your site.

However, even if you’re an experienced writer, writing content is hard work. It can be a huge challenge to churn out the amount of articles you need to make your sites as a success.

From a content marketing point of view, there are 2 types of content. There is your main site content that you want visitors to keep coming back to and there is supporting content​ that is used to drive visitors to your main site. The kind of content that you use on your PBN’s or Web 2.0’s, your lower tier content.

I would never suggest that you use raw Spun Content​ on your main sites. A quality spun article can be a good source for the creation of your main site content, but rarely will it be of high enough quality to meet the very high standards that you must insist on for that content.

However, an article spinning service can make it easy for you to get the masses of content you need to fill out your tier 1, 2 or 3 properties. Content here is used to move visitors to the main site, not to keep them coming back. That’s what you want your main site content to do.

These services take an article and rewrite it completely, more than once, in a cohesive and easy-to-understand way. Then they spin these different versions together to produce a high number of unique articles on the same topic.

When you use one of these services, you’ll be able to re-use the articles you write over and over again without having to worry about the kind of consequences you’d normally suffer for repeating content. Each article will be able to pass copyscape, and will look like a completely original piece of content to search engines.

You may be concerned that the content you’ll receive from article spinning will be of a poor quality. You may even think that content created in this way won’t be readable. While that may be the case for lesser services, it certainly isn’t the case for the best ones, such as Super Spun Article.

Super Spun Article

When spinning is done correctly, every word and sentence is handled with care. Things are always cohesive and easy to understand. Your article won’t feel like a re-written article; it’ll feel like something that’s completely new.

You have two main options when it comes to spinning. You can either use a piece of spinning software, which will spin your article for you automatically or you can use an article spinning service, which will have all of your articles rewritten for you, then spun manually sentence by sentence, phrase by phrase by professionals. Each option has its advantages.

A piece of software is definitely the most cost effective option. While the content you get from the software will be lower quality, the best programs on the market can still deliver articles that are suitable for lower tier content. Just make sure you read reviews and use software that has a strong reputation, such as The Best Spinner.

It’s more expensive to use an article spinning service that employs real professionals to produce top quality content, as I am you would expect. But if spun properly you will be able to get literally hundreds of unspun versions from one spun article and so is worth the cost. Some of our options are actually very affordable. You should take a look for yourself.

If you want to be able to post relevant content all over the web on a regular basis, spinning is the only affordable way to do it. The right spinning service will send your productivity through the roof, and will help you greatly increase traffic to your main site.

And with all that time saved you will now have no excuse for having any low quality content on your main site.

Posted in Uncategorized | Leave a comment

Site Content That Promotes Social Media Sharing

There are many worthy reasons for adding new site content to our blogs. But the main motivation, more often than not, is to attract new visitors and fresh traffic.

Site Content for Social Media Sharing

As it takes so much hard work to put new read-worthy content together, it makes sense to try and maximise the return on investment of all that valuable time. One great way of achieving this is to have your content shared by readers.

However, getting your content shared on social media doesn’t happen by accident. You need to make sure that you understand what type of content gets shared and then make sure that you include that in your new posts.

Content Quality

You need to be brutally honest and ask yourself are you producing content worth sharing? If you’re not adding something new and fresh to the discussion why should anybody recommend your content to others?

Too many posts these days are just recycling and repackaging old content without adding value. Okay we all know there probably isn’t a fresh subject within a niche that hasn’t already been tackled, but rather than just reword what’s already been said try and add an original view or opinion of your own. It will be just such an insightful comment that would motivate somebody to click the share button.

Make Social Sharing Easy

It’s always a good practice to look at your site every now and then through the eyes of a new visitor. It’s so easy for us blog publishers to slap ourselves on the back for our cool designs and slick new amazing widgets. We forget to go back to the basics and check how easy our site is to use.

How easy is it the new visitors to share the great content with others?

How easy is it to navigate around the site and find related content?

Every now and then take the time to consciously look at the site as a new visitor would and check how easy it is to use. If you can enlist the help of a friend or family-member so that you have the benefit of truly fresh eyes, then that is something I would strongly advise.


Social Media Sharing Made Easy

There are many options open to us, especially if you are using WordPress or another content management system, as to how we can add social sharing buttons to our site.

You can place the buttons at the beginning of the post, at the end of the post, throughout the post, or the scrolling area in the sidebar or any combination of these options.

As with most things to do with blogs and optimisation there is no golden rule or one way that works. You need to test these different options yourself and see which one gives you the best results.

From experience I found that social sharing buttons shown at the beginning of the post are too early, readers don’t know yet if it’s worth sharing or not.

Although they seem to be pretty popular at the moment, I’ve never been comfortable with the scrolling sidebar option as I haven’t found a package that will adapt to display on smaller screens correctly. On mobile and tablets often the buttons will obscure some of the content.

So from testing I found that displaying a row of share buttons within the text of longer posts and at the end of the post had the best results for me.

Optimize & Check for Social Display

Something that is often overlooked is checking how your content displays when shared on social media sites.

We use an IFTTT network around all of our main sites and blogs to help syndicate and share the content in an automated fashion. (More information on IFTTT networks).


IFTTT Network

Not only does this help share and syndicate new content but it also means that we can easily check how that content is being displayed on most of the major social media sites and make any adjustments to the original contents formatting to improve that.

Content that is shared and that displays poorly on a social media site is more likely to discourage visits back to your site than to encourage and also may put off the original readers from further sharing.

Schema Markup & Meta Data

You can use a combination of meta data and schema markup to control the display in many of the major social media sites and there are many plug-ins for WordPress that can help you achieve this. We personally use the Project Supremacy plug-in to help us optimise posts and control the schema markup. (More information on Project Supremacy plug-in).

Another area that you need to consider are the images and videos within your post. A lot of social media sites will have restrictions on sizing and the same image can be displayed at different dimensions.

You can do some research on how the social media sites handle the different media types, but again there is no substitution for you testing this aspect yourself and checking displays on different sites.

Putting It All Together

So roll up your sleeves and let’s get started. First of all, research your topic to find out what you should be writing about and what people like to share.

A great place to start this is BuzzSumo. Here you can find not only the popular topics within your niche at this time, but it will also show you the content that is being shared on social media. This is a great tool for anybody wanting to take content marketing seriously and well worth the small investment. (More information on BuzzSumo).

So now you know what you will be writing about and you will also know the style of writing that is being shared at the moment. Now you need to create amazing content that will answer the questions that your audience needs answered and add your own tips, experiences and insights to add real value.

Once you’ve done that now look at the formatting, layout and presentation. Shorter paragraphs and sentences tend to make longer articles easier to read.

Using lists and bullet points where it makes sense will break up the content, as not everybody will be reading every word that you have posted. Online, it is pretty common for a large number of visitors to a site to skim through longer articles. By breaking the article up, the skimmers will take note of information provided in listings, bullet points or subheadings far easier than the main body of written text.

Thoughtful positioning of images and videos will also help break up a large article into more manageable chunks.

Positioning a relevant and entertaining video at the end of the post, from experience tends to get some playtime which helps enormously with time on site and bounce rate statistics.Both important factors in improving page ranking.null

Don’t forget to make it easy for people to share the content, testing where to display share buttons to find out what works best for you.

Let me have your feedback on the above.

Are you happy with how your content is being shared?

Have you found ways that work for you to improve the share rate?

Oh and of course, don’t forget to hit the share button below!

Posted in Uncategorized | Leave a comment

On-Page Boot Camp: How To Identify Your Strike Distance Keywords

Content marketing tutorials.

On-Page Boot Camp: How To Identify Your Strike Distance Keywords
SEO is oftentimes painted in black. At first glance, it’s all about challenges and steps to prevent a total failure. Plus, who can possibly survive in this huge flow of data, ever-changing ranking factors and Google updates?

But we know an industry PRO who can guide you through the chaos of SEO. A.J. Ghergich, the founder of Ghergich & Co, will explain how the combination of effortless techniques and the SEMrush toolkit can help to gain relevant traffic to your main product pages.

In 4 short videos A.J. will share his proven step-by-step approach that brought success to his clients.

Start with the first video to find out how to identify striking distance keywords and use them to fill in content gaps.

For extra content covering content marketing or related topics try:

On-Page Boot Camp: How To Identify Your Strike Distance Keywords was originally posted by Content marketing 01

Posted in Uncategorized | Leave a comment

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication

SEO tutorials & tips.

Resisting the inclusion of your brand in your content is a necessary challenge – one that Zendesk accepted when it launched Relate. Its senior director of content marketing and 2017 Content Marketer of the Year finalist explains how. Continue reading

Originally published here

For more content on content marketing or related matters try:

Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication was originally posted by Content marketing 01

Posted in Uncategorized | Leave a comment

How Professional Services Marketers Can Stand Out in a Crowded Marketplace

SEO tutorials and tips.

Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. All professional services marketers face these pervasive challenges, but the successful ones tackle them head-on. Let’s get started. Continue reading

First published here

For more information about SEO or other related topics visit:

How Professional Services Marketers Can Stand Out in a Crowded Marketplace was originally posted by Content marketing 01

Posted in Uncategorized | Leave a comment