How to Write Email Newsletters People Want to Open and Act On

Content marketing tips.

Bad e-newsletters are a dime a dozen. Bad copy, design, or marketing messages won’t entice your subscribers to read – or be swayed to act and the ROI will be minimal. Here are nine ways to create newsletters that do get read. Continue reading

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How to Write Email Newsletters People Want to Open and Act On was originally posted by Content marketing 01

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101+ KPI Options – Why You Need to Pick the Best Ones

SEO tips & tutorials.

If you’re not actively measuring your KPI, you’re missing opportunities to improve your business’s bottom line. Carefully selected KPIs also can be a useful reporting metric for marketers wanting to strengthen support for their work. Continue reading

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101+ KPI Options – Why You Need to Pick the Best Ones was originally posted by Content marketing 01

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This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing

SEO tips & tutorials.

We explore NerdWallet’s content-first business approach, and discuss how The New York Times is excelling at email. Our rants and raves include net neutrality and YouTube’s ad crisis; then we close with an example of the week from Mobil. Continue reading

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This Week in Content Marketing: The New York Times Shows That Email Is the Next Best Thing was originally posted by Content marketing 01

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Read These Books: Summer Recommendations from Content Marketers

Content marketing advice.

Need something to snap you out of your slump? Turn to your fellow marketers for advice about 12 books and podcasts that are practical, inspirational, and downright fun. Continue reading

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Read These Books: Summer Recommendations from Content Marketers was originally posted by Content marketing 01

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How to Stop Wasting Time on the Wrong Content

Content marketing tutorials.

Ever spent weeks crafting a big piece of content that generated almost no response? You could have avoided that disheartening flop if you didn’t put all your eggs into the big content basket – and released minimum viable content instead. Continue reading

Originally published here

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How to Stop Wasting Time on the Wrong Content was originally posted by Content marketing 01

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Content Marketing: An Exploration of Purpose and Medium

SEO tips.

Content Marketing: An Exploration of Purpose and Medium

For extra content covering content marketing or other related matters try: superspunarticle.com

Content Marketing: An Exploration of Purpose and Medium was originally posted by Content marketing 01

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2017 Mid-Year Content Marketing Checkup

SEO tips & tutorials.

CMI’s Joe Pulizzi offers 18 items to consider in a mid-year checkup of your content marketing program – from getting rid of your writers (you’ll have to read it to understand) to sending a journalist to cover your next industry event. Continue reading

First published here

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2017 Mid-Year Content Marketing Checkup was originally posted by Content marketing 01

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