5 SEO Blogging Tips for Websites



There are a lot of concerns from bloggers about the effectiveness of their blogging in relation to their SEO ranking. There may be some truth to their concerns but the actual reasons are not due to some conspiracy theories or that blogging is now outdated. The answer to those concerns is related to the dynamism of the virtual world. Everything is changing —from the websites to the audience themselves. The only thing we should do is to adapt to the current changes that are related to SEO and blogging —-and thrive.

Here are 5 SEO blog tips for websites to follow:

1.
Write for Your Audience

One very common mistake blogging websites do is trying to stuff keywords into their blogs with the intention to rank high in their SEO rankings. That is writing for the algorithm; and not for the audience. Remember that it is your audience who will be driving your traffic. The search engines will just help them get to you.

If your targeted audience does not like what they read from your blogs, they’ll just scamper and get lost. Who would want to read awkward and unreadable sentences with over-stuffed keywords?

2.
Keep Your Content Fresh and Original

If you want to really rank high on your SEO, you should then create high-quality content for your audience. Scour the web for relevant topics that are related to your business then transform them into something that is unique and original. Find out what your audience want. If you can solve their problems through your blogs and other forms of content, people will then start coming in and check your website.

Start creating content that is not just pure text and image. Within your blog, you can use videos, infographics, and audio to complement your awesome writing. These are the kind of content that are getting popular today. If your audience loves your content, it will be most likely shared in social media platforms. This is also a very good way to catch Google’s attention.

3.
Build Natural Backlinks

When another website links back to your site, this indicates people are now giving credit to your content. I say content because it is your creation that they love, and not you. Do not take this negatively just yet. Everyone usually says that “authority” in this industry is earned.

Additionally, everything starts from the content and insights that you share with others.

Your backlinks should be natural. Never buy backlinks. Google doesn’t like that.

Backlinks from websites with authority can also provide your blog a boost that is hundred-fold compared to backlinks coming from hundreds of tiny websites. It is also important to use anchor text in your blog content. You can choose your anchor text from your list of relevant keywords.

4.
Build an SEO Optimized Website

This is one of the on-site activities that should be at the top of your list. This is how Google determines if your site is trustworthy and credible.

You can optimize your site by:

· Keeping your codes clean

· Maintaining great UX

· Prioritizing mobile responsiveness

· Using attractive yet highly functional themes

Do not forget about the SEO meta tag fields in every blog that you create and publish. Your title, description, and keywords can contribute on how you fare in the SERPs. Formulate your meta tags with the purposes of attracting readers to click to your website and increasing the chances to start doing business with you.

Search engines also index your web pages by using internal links. Blog articles that are relevant to the other areas of your website are given higher values. You can boost your website ranking by an extra mile just by using internal links.

5.
Write, Write, and …Write

Constantly producing a constant stream of content tells Google that your website is still alive. Do you know what the best SEO blog sites have in common? They produce a lot of high-quality content on a regular basis —with emphasis on a lot.

There may be some insights from the market influencers out there that as long as you can produce really good quality of articles on a consistent basis, the numbers wouldn’t matter. This may also be true. Ultimately, the final decision and implementation fall into your hands. Revisit your own marketing strategy and decide which direction is apt to your own goals and objectives.

What do you think of our blogging tips? Did this article help you? Share your thoughts.

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How to use Bing Webmaster | Guide to Bing Webmaster | Bing Webmaster

 

Yet another video freshly published by WsCube Tech. IMO among the best suppliers of info  on YouTube.

How to use Bing Webmaster | Guide to Bing Webmaster | Bing Webmaster
http://wscubetech.com/
Bing webmaster is a free service as part of Microsoft’s Bing search engine. Bing webmaster is same like Google webmaster; it also gives the information about crawl errors and Indexed status. This tool covers the Bing and Yahoo search result.

In this video tutorial you will understand the guide to Bing webmaster i.e. How to use Bing webmaster.

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How to Create a Content Marketing Strategy in 9 Steps

content marketing

 

Brand new article from Kapost. IMO among the most knowledgable providers of free info on YouTube.

content marketing

It shouldn’t be a surprise that proper planning leads to better results for B2B content marketers.

However, Content Marketing Institute found that only 37% of B2B organizations have a documented content marketing strategy. With a total of 89% of B2B marketers using content marketing, that leaves a huge portion of marketing teams creating content without a defined strategy to support the assets.

If that sounds like a ton of wasted time and content to you, you’re already ahead of the curve concerning how you think about content marketing.

9 Steps to Creating a Content Marketing Strategy that Delivers Results

Let’s walk through exactly how to create a content marketing strategy. Disclaimer: we’ll be showing how the Kapost platform functions in each of these steps. For those of you not using Kapost, we’ll also include options of workaround ways to get similar value.

1. Identify Your Overall Objectives

The foundation of any successful strategy is fully fleshing out what your goals. A content marketing strategy is no different.

For example, if your organization is finding that blogs aren’t leading to many qualified conversions, maybe you want to produce more diverse assets, like eBooks or white papers. Or perhaps most readers don’t engage with more than a single page of your site, so you need to streamline your user experience.

One pretty common issue that we see is that organizations are creating content ad hoc, instead of aligning it to a content pillar. The real problem here is that ad hoc content is that it isn’t attached to any larger strategy—quite obviously. Essentially, unplanned content is reactive instead of deliberate. With the pillar strategy, all content serves a distinct purpose, eliminating wasted content and moving your team towards focused, measured goals.

2. Define the Appropriate Metrics

There’s a reason marketers are obsessed with research and insights. A data-driven marketing strategy wins over intuition-based pretty much every time.

Once your goals are set, it’s time to identify how you can track your progress. Here are some possible metrics that might apply:

  • Bounce rate
  • Time on page
  • Blog subscriptions
  • Conversions—whether that be a filled out form or a demo request, you decide!
  • Page rank
  • Alignment to quarterly objectives

Your metrics will be in all shapes and sizes, of course. The important thing is to start tracking! Some will be more easily defined than others. You can quickly pull your bounce rate and time on page from Google Analytics, but showing your content alignment is a little trickier.

As a framework, check out how our Kapost platform organizes the information:

A screenshot of the Kapost platform alignment to initiatives

At Kapost, our quarterly objectives are called “initiatives.” This view shows what content lives in an initiative and, therefore, is aligned to a broader goal!

So, what if you don’t have Kapost? Is this really that important?

YES!

Seeing the numbers on what content is truly set up for success is a necessary component of your content marketing strategy. Don’t let your content live in the land of “What’s my purpose in life?” Whether you keep this metric as a field in your editorial calendar or create a visual board that’s similar to Kapost, it’s a critical part of creating a fully aligned content operation.

Bonus: a visual representation like you see above really incentivizes you to get to 100% alignment. That 2% driving anyone else crazy? Just me??

Whatever your metrics, make sure you have an easy and universally agreed upon method to track and evaluate your progress.

3. Create Buyer Personas

Alright. You’ve got the goals and a way to track them. Now, who are you addressing?

Developing buyer personas facilitates effective content creation, simple as that. It’s almost impossible to consistently touch on a potential buyer’s pain points if you don’t know what their day-to-day looks like. Here are the basics of what your persona should cover:

  • A day in the life: written in the first person as if the persona is speaking to you (include relationships with others involved in the buying decision)
  • Objectives: priorities they need to achieve
  • Problems: why the objectives haven’t been achieved yet
  • Orientation: professional attributes
  • Obstacles: what could stall forward momentum
  • Content and channel preferences
  • Keywords and phrases
  • Watering holes and social media

Once you have your persona, specifically tag each piece of content with the buyer persona that it’s targeting.

Check it out:

Tagging your content—whether or not you’re using Kapost—allows other members of your team to quickly and efficiently identify what they’re seeing. Not to mention, it better enables sales to share your content to the appropriate leads.

4. Perform an Audit of Existing Content

Once you’ve clearly identified the direction of your content—from goals to target personas—it’s time to comb through your existing content.

But here’s the thing: an audit doesn’t mean you jot down titles and topics to avoid redundant content.

For a truly strategic audit, you have to go beyond the surface. Identify the buying stage and persona of each piece of content.

Keeping track of which buyer personas you’re targeting most often allows you to make shifts as needed, so you continue to engage buyers across personas. Since our team is lucky enough to use Kapost, this is pretty easy. Check it out:

Each different color in the circle around the numbers represents a different content type that corresponds to the particular buying stage and persona. Gaps are immediately apparent, allowing you to know what holes to fill with your editorial calendar.

If you’re not using Kapost, we can’t emphasize enough how important it is to track this kind of data, perhaps in a spread sheet or other organizational software. It allows you to see where your gaps are in addressing each of your buyer personas.

5. Create and Maintain One Source of Truth

After you gain a clear sense of what content you have, keep it organized in five to ten different spreadsheets that also link to shared drives that house images that publish to a database that’s only accessible to some of your team and understood by even less.

Oops, was that sentence too confusing?

You probably don’t have to imagine the day-to-day struggle of living within spreadsheets that track everything from SEO to publish dates to URL. If you do have to think about it to understand how inefficient that is, consider yourself lucky. It’s a headache.

Advanced content operations require a content marketing platform (CMP)! Have we mentioned Kapost is a pretty good one? We think so, at least. ? Alright, moving on from shameless self-promotion.

We, of course, would recommend Kapost, but here are some key capabilities you should look for in any CMP:

  • Cross-content creation
  • Goal alignment views
  • Sales enablement
  • Advanced content tagging
  • Content scoring
  • Content archiving

Having a single source of truth for your content operation allows your entire team to get out of spreadsheets and focus on the important things: driving leads, bringing in revenue, and providing value.

6. Plan Content around Pillars

We mentioned pillar content above, but it really deserves its own section. Much like its name suggests, a content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Examples of content pillars include eBooks, reports, and guides.

Basically, it’s a large piece of content that you can turn into many smaller pieces of content to fuel all those channels you’re currently struggling to fill. By focusing your attention on creating a single content pillar, it’s easy to break that finished piece into blog posts, infographics, videos, emails, social media updates, and more, to attract different kinds of buyers through different channels.

For example, maybe you have an idea to create an eBook: The Simplified Guide to B2B Content Strategy. It breaks down exactly how to develop a content strategy that resonates with B2B organizations. But then you think, why stop at an eBook? It’s the perfect chance to write a blog about streamlining your strategy. People love it, but there’s something missing—templates! Next up in production, a collection of content strategy templates that align all of your content to your organization’s goals. Add in an infographic, a white paper, and a few more blogs; now, your single idea is a robust content pillar!

7. Enable Cross-Department Ideas

Keeping your editorial calendar interesting for not only readers but also your content creators is key to a vital content operation. One easy way to do this is providing a space for other departments to weigh in on the content you’re creating.

Host a weekly meeting, set up an email template, or use a handy CRM’s idea creation feature. Whatever you do, keep the ideas flowing.

Crowdsourcing ideas will give variety to your content while also addressing departmental pain points from sales, customer success, product, etc.

Ready for the extra bonus? Involving other teams in content production creates more cross-departmental ownership of content production. The killer salesperson who submitted the idea for a blog post on the latest trend is probably also the best person to write it. Enabling other teams to produce content adds exponential value to the content you’re producing.

Keep communication constantly open between teams to best support your strategy. Alignment comes from within, team!

8. Test Different Types of Content

You’ll never know what hits home for your buyers without trying! The bonus of producing diverse types content is that you’ll be able to stretch your ideas much further, building your content pillars out to provide more and more value.

Regularly updating your website means getting creative with not only topics and angles, but also types of content. Here are some types to experiment with:

  • Long-form blogs
  • eBooks (Bonus: here’s an eBook on how to make a great eBook)
  • Testimonials/Customer reviews
  • Interviews with niche experts
  • Webinars
  • Videos
  • Infographics
  • Webinars
  • Gated content
  • White papers
  • Social media

Of course, don’t spend weeks creating a video you’re pretty sure won’t resonate with your audience, but dabble in different types of content to see what works best for your target personas. You might find something unexpected.

9. Make Your Content Shareable

Social media sharing is a must, of course. In this day and age, having a social presence is non-negotiable. Your social strategy is certainly part of your content marketing strategy, but for the sake of brevity, we won’t delve fully into how to build the perfect B2B social media strategy.

Instead, let’s talk about how else your content needs to be shared: from your internal teams! If sales isn’t able to send content to a lead to help move them through the funnel, the content isn’t hitting the mark.

With Kapost, using “Gallery” does the trick. Without Kapost, consider creating a searchable channel on any internal communications platform. Make sure to let your organization know what you’re publishing so they can file it away in the back of their minds for the next curious potential buyer.

Get Started

Creating a content marketing strategy isn’t a quick fix. It’s meant to be a team effort to implement and maintain. But strategically investing in your content has massive benefits. There’s a reason almost one-third of the average marketing budget goes to content marketing.

In that same vein, don’t waste your content budget. Aligning all of your content to specific initiatives is critical. We’re so passionate about content alignment that we’ve created ten templates to get you on your way to creating the perfect content marketing strategy for your organization. Download them for free here.

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Why Hire Content Writing Services for Your Website



Does your website produce a wide variety of content? Can you produce a lot of high-quality blogs and articles at a consistent basis? If you cannot meet the deadlines or your target number for your production, perhaps it is high-time that you should hire a content writer or a company that offer content writing services. This article will enlighten you on the characteristics of the content writing service and help you make a decision.

What is a Content Writer?

A web content writer specializes in writing material for websites. Depending on the employer, a content writer may be required to specialize in one topic area. Unique titles are associated with different kinds of content writing; these titles include copywriter, technical writer, professional writer, and blogger. Content writers may alternatively be called content developer.

The internet has become the primary source of information on any subject all over the world. This has increased the need for rich and unique content for different aspects.

Duties and Responsibilities

The specific task of the content writer include researching, writing, rewriting, and publishing content according to the instructions provided by the client or employer. Companies on the other hand, hire content writers to generate profit.

Copywriters are hired to produce advertisements and publicity materials and lastly, content writers are hired by searched-engine optimization firms to increase page views or as part of a team what writers enticing content to go viral. In result, companies are paid by advertisers based on increased page views.

Typical Workday

Content writing can workably be done from home or anywhere with internet connection. However, some employers require content writers to work in the office. The typical workday of a content writer varies depending on whether he or she is working exclusively for one employer or freelancing. A freelancer could be paid by assignment, hour, or word and should manage its time accordingly.

A content writer spends a sizable portion of his or her day writing. While such work can be completed in solitude, it may be necessary to work with others while completing the following tasks: receiving assignments, consulting external sources, collaborating, and networking, having work revised, and responding to feedback.

Here are some of the benefits of hiring content writers:

  • Creating content is not easy: most people think that they can create content, but it is not as easy as it sounds. These professional writers can help improving high-quality and engaging content. They assist in creating content that is unique and customized.

  • · Helps to enhance the website: they have the expertise and comprehensive knowledge of the technique and latest practices. They are capable of making creative and easy-to-understand content that help in bringing the visitors to the website.

  • · Attracts more customers: writers help in delivering content that is impressive and relevant. As a result, their client’s website can appeal a large number of visitors. They help in providing rich and persuasive content that can be a good investment for the website.

These writers help in offering content that can help in making your website rank on different search engines. Also, the writers engage the customers and make them curious to keep coming back to the website.

With enough discipline, solid web content writing skills are within anyone’s reach. Having an excellent copy on your website is one of the easiest ways to grab the attention of the visitors and keep coming back for more of your latest post.

Conclusion

Web content writers compose content specifically for online consumption. The digital media field is growing as new technologies that drive the user to the web. They are usually possess the necessary skills and understand the needs of the industry. This is also a reason why they are sought by clients.

Writers can produce a wide variety of content for the web, from articles and reviews to scripts. Most web content writers are self-employed and work as freelancers. They can often make their own schedules, but they may have to work odd hours to meet the demands of the clients.

Has this article been helpful to you? Share your thoughts.

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How to Effectively Manage Your Online Reputation

 

New post from RazorSocial. Probably|In my opinion|IMO} one of the best sources of free information on the Internet.

 

Online ReputationPeople are talking about you and your brand online.

But are you listening?

Are you proactively building and managing your reputation?

If your answer is NO, now would be a good time to ramp up your efforts and take control over how people perceive your company, products, and services in the online world.

In this article, we share some actionable tips on how to track and manage your reputation online.

Track mentions of yourself, your company, and products

This one is a no brainer – you have to monitor what people are saying about your company and your products or services.

Negative comments travel at the speed of light in the online space. If you don’t catch them and react on time, they can negatively affect how people view your business.

Luckily, there are tools out there that you can use to make sure you never miss a mention of your brand or product name. One such tool is Brand24. When someone mentions you – you’ll know immediately and you’ll have an opportunity to react.

For example, if someone wrote a positive tweet about your product, you can retweet and thank them. You can also respond to a dissatisfied customer before things get out of hand, get involved, and offer a solution!

The key to effective online reputation management is acknowledging the mentions of your brand so you can minimize the negative comments and amplify the positive ones.

Register with your brand name on key social media sites

You probably think that registering on a social media site like Pinterest does not make sense if you don’t plan on using them, right?

Wrong!

I would advise that you register on ALL major social media sites using your brand or business name (or your name if you have a personal brand) and secure the ownership of your name on those sites.

Why risk having someone else use your brand name for something completely unrelated when registration costs nothing?

You can use Knowem to check for the use of your brand name on every single social media site out there. Ideally, you will use the same username across all your social accounts.

Track and encourage reviews online

In the online world, your brand ambassadors and detractors have the equal opportunity to voice their opinions. Consumers hold all the power and they can use it to shape the online perceptions of your company. Their words become the social proof your potential customers are looking at when assessing your company’s reputation.

So instead of fearing negative reviews, or worse, pretending they don’t exist, you should take a proactive approach to online reviews.

Always respond to negative reviews with a solution. Being silent about it will only make things worse!

Develop a system to encourage reviews and ensure your happy customers can easily submit their feedback. Don’t be shy to ask for a review post-purchase, or incentivize your best customers with special offers and feature their testimonials on your website or social media.

Create consistency across social networks

Social media networks play a particularly important role in building and managing your online reputation.

And consistency across your social media profiles has a lot to do with that. It helps people discover and remember you and sends the message that your brand is reliable.

In general, this could mean keeping color schemes, logos, and layouts similar on all your profiles. But it also means making the effort to keep your messaging consistent and on brand.

Plus, you should also keep some consistency with the content you publish on each social network. For example, you can use the same filter on Instagram photos or use similar image styles.

When it comes to managing online reputation, monitoring your social media footprint is also important – e.g. using a tool such as BrandYourself to scan your social media posts so you can find and delete any older posts that could affect your reputation.

Note: You can also use BrandYourself to keep tabs on your online reputation. The tool lets you check your search score by looking at your top 10 search results on Google. You can then take action to keep your score high and boost your positive links higher up the ranking.

Track and remove spammy links

Spammy links are a part of negative SEO. They can hurt your website’s Google ranking as well as your online reputation.

Negative SEO is typically a result of a competitor or a hacker intentionally trying to bring down your search engine rankings using black hat tactics.

If someone is creating lots of poor quality links to your website – you need to be aware of this!

A tool such as MonitorBacklinks.com can help. The tool will provide you with a list of all your website’s backlinks together with metrics that show how valuable (or not) each link is. Low-quality backlinks will have a warning sign next to them so you can review them and decide which ones need to be removed.

So how do you remove spammy backlinks?

One way to go about it is to send a link removal request to the webmaster of the website. If they don’t remove the link, you can use the disavow tool. This will tell Google that you don’t want specific link/s to be factored in when assessing your website.

Build your influence

We all know the power that great content has to engage audiences, shape opinions, and even affect purchase decisions.

If created strategically, content can help you build authority and earn the reputation of being a thought leader in your industry. Creating great content both on your blog and on high-authority sites will build your influence, but it will also help you get to the top of Google’s search results for your main keywords.

Each piece of valuable content you create will help build up your domain authority and your online reputation.

Summary

If you don’t actively monitor and improve your online reputation, you’re missing out on a huge opportunity to grow your brand, earn social proof, and drive new business.

The tips I shared in this article will help you get you on the right track to building a stronger online reputation.

How are you managing your online reputation? Are there any tips you’d add to the list?

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Advanced Keyword Research Tutorial (5-Step Blueprint)

Another video from Brian Dean. Probably among the best supplier of free video tutorials  on YouTube.

Advanced Keyword Research Tutorial (5-Step Blueprint)
Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial.

In this video I’ll reveal my 5-step process for finding awesome keywords that your competition doesn’t know about.

Here’s a breakdown of what you’ll learn:

First, I’ll go over the first step to having any sort of success with keyword research. You see, most people fire up a random tool and pick a keyword out of thin air. But there’s a better (and smarter) way.

Next, I’ll get into the ninja strategies that I use to find topics and keywords. Many of these are a bit outside the box, but they work.

Then, you’ll learn how to pick a keyword from a list of options. If you’ve ever wondered: “OK so I have a bunch of keywords…how do I pick the best one?”, you’ll really enjoy this section of the video. Here’s where I’ll show you which factors matter when deciding between different terms to optimize your site around.

And finally, I’ll cap things off with a sweet little bonus tip (and a mini case study).

Of course, like any of my videos, I also sprinkle in LOTS of examples, pro tips and case studies. I’ll also show you how I use the Google Keyword Planner (and a few other tools that I recommend).

In short, if you want to learn how to do keyword research, I recommend checking out today’s video.
[Read More …]

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Translated Super Spun Articles – Anyone Interested?

We have often been asked in the past about whether we can offer Super Spun Articles in foreign languages. The answer until now has always been would love to but don’t have the staff skilled to do that.

However, we now have been using translated Super Spun Articles ourselves in tests over the last few months with great success and so we are now able to offer this service in the following languages:

  • Spanish
  • Italian
  • German
  • French
  • The way our system works is you need to order a standard Super Spun Article in English and then additional articles in the foreign language of your choice in packs of 100 unspun articles.

    For example; you order a 500 word Super Spun Article currently priced at $69 then an additional 100 articles based on the Super Spun Article for an additional $24 (24 cents per article) in either Spanish/Italian/German or French.

    You may also mix and match the languages and numbers in any combination that you require; 100 in French and 200 in Spanish for example.

    We have found that the competition in the search engines for foreign languages is far easier to beat and is a great boost to search engine results for a campaign.

    We will have the service up and ready for orders later this week.

    In the meantime if you have any questions just let me know in the comments section below.

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