I’m sure you’ve heard this a thousand times…
If you want to rank in Google, simply write the best piece of content ever written on the subject and Google will magically reward you with the #1 rankings.
I’m sorry but that’s not how it works… as any black hat SEO will happily tell you.
I personally don’t wear any particular hat (I wear all of them) but I agree with the point above.
Being a result-oriented SEO, I don’t believe that the algorithm can digest content, both technically and emotionally, to come up with a “rank” or “tank” decision without the help of other ranking signals.
With the promise of artificial intelligence, this is coming, but it’s definitely not here now.
“Quality content” is not a direct ranking factor.
Having said that, content is indeed an indirect ranking factor. Google looks at user metrics such as time-on-site to determine how people are enjoying the content that Google’s ranking. If the content is good, people stay on the site, and the rankings continue.
As SEO’s we give so much so much attention to testing our linking strategies but why aren’t we testing our actual content?
Also, at the end of the day, whether you’re a client SEO or an affiliate, the ultimate goal is to convert the visitor. Content plays a HUGE role in that as well.
You’re about to learn about all of it.
This is an article about conversion rate optimization (CRO). However, I’m not going to be focusing on the typical A/B tests on call-to-actions (CTA’s). We’re going to be testing actual content.
- Get new visitors to stay on your page and read
- Keep them on your page until they see your call-to-actions
- Convert them into buyers
By the end of this article, you’re going to learn how to use your copy to: